Google Beverage Trends

Ginger | Fresh Pressed Industries
1024 683 Fresh Pressed industries

A very interesting approach Google is taking to do a trend analyses based on Google search data;

you can download the report here

Main observations;

  • Process Becomes Primary – how its made is just as important as what’s in it. (think coldbrew process, coldpressed juice, closer to fresh, preservation of flavor, nutrients and quality)
  • Flavors Go Earthy -plant based ingredients are bringing bold new flavor notes to the beverage equation. (think ginger, turmeric, matcha, botanicals, etc.)
  • More water, More Premium – enhancement of the hydration experience, main growth driver of growth in the water category (we’ll see a lot more of this, calories are on the way out)

 

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